Georgina Campbell

May 21, 2009

Cambridge Magazines – The Cambridgeshire Journal

Filed under: Portfolio — GeorgieKing @ 11:08 pm
Tags: ,

Producing work for the Cambridgeshire Journal completed my understanding of target audience writing.  Although Cambridge Newspapers have three publications, each has a separate target audience and so different styles of writing are required.

Targeted at a slightly older age group than the other publications meant that the subject areas differed as well.  Being asked to take home a Pilate’s DVD for over 50’s was one of the strangest requests to date, but proved to be the most fun.

Trialing the DVD in my front living room made it easier to write the story, both injecting my personality and opinions into the feature piece. This formed a vital turning point in my career direction swaying me towards the world of magazines and feature writing.


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